Visible and credible on LinkedIn.
For business owners, self-employed professionals and executives, a LinkedIn profile is often the first point of contact for potential clients, partners or employers. Even so, it stays a side project for many: an outdated headline, an info section nobody connects with, posts with no discernible thread. Or weeks of silence, because it's unclear what to even write about.
ResultA common thread instead of random posts.
I help you position your profile clearly. We structure your headline, info section, experience and services so it's immediately clear what you stand for. On top of that, we develop a topic strategy and editorial plan for your LinkedIn presence: which topics, in which order, with which goal. The actual writing stays with you; I deliver the structure and concept.
Typical request
“My LinkedIn profile feels generic” or “I post irregularly and without a clear direction.”
What you get
A clearly positioned profile and an editorial plan you can implement yourself.
Analysis first?
We start with a short profile and positioning review.
Who is this for? And who isn't it for?
A good fit for
Business owners, self-employed professionals and executives who want to position themselves visibly on a personal level. For example during repositioning, in succession, or while building a personal brand. Also for anyone already active but feeling like they're posting without a clear direction.
Probably not a fit for
Anyone expecting ongoing ghostwriting or daily content production from me. That's deliberately not part of the offer (see FAQ). Private profiles without any professional angle aren't a fit either.
What you should bring
Willingness to write your own posts (I deliver the structure and topics) and a current photo for your profile picture and banner. An existing brand design helps with visual alignment but isn't a requirement.
What's involved, in detail.
Not every module is relevant to every situation. Which combination fits you is something we clarify in the initial conversation.
Profile optimisation
Headline, info section, experience, services and featured section get structured so it's immediately clear what you stand for and what sets you apart.
Positioning
Clarifying your area of expertise and core topics before the first post gets written. Skip this step and every post is a shot in the dark.
Topic strategy & editorial plan
Topic clusters and sequencing for your posts. A realistic direction instead of an overloaded plan that stalls after two weeks.
Visual consistency
Aligning your profile picture and banner with your brand design (see Branding & Corporate Design), if you have one, so your company brand and personal brand match.
What you actually walk away with.
- A reworked LinkedIn profile (headline, info, experience, featured)
- A written positioning statement as the basis for your communication
- Topic clusters and an editorial plan for the coming months
How a project typically runs.
Understand
Who are you, what do you want to achieve on LinkedIn?
Position
Defining your core topics and area of expertise.
Rework the profile
Rebuilding headline, info section and experience.
Build the plan
Topics and sequencing for the coming months.
Hand over
You take over ongoing implementation; I stay available as a sparring partner if needed.
Positioning built on real leadership practice.
Real leadership experience
22 years of responsibility for teams and locations feeds directly into the positioning. You don't need interchangeable marketing phrases for that.
Clear boundaries
I won't promise you guaranteed reach or follower numbers. What you get is an honest strategy you can actually sustain.
Direct exchange
You talk to me personally throughout, not to a rotating social media team.
On references: I deliberately don't show invented reach or success figures here. I don't promise guaranteed reach or leads as a matter of principle. What the initial conversation gives you instead is an honest assessment of your current positioning.
Start, growth, or ongoing support.
These three paths are an orientation. What we actually do is agreed individually, and there is no minimum budget.
Profile optimisation
A one-off overhaul of headline, info section, experience and profile picture/banner alignment.
- Clearly defined scope
- Fixed price by quote
- Two rounds of revisions
Positioning & editorial plan
Profile optimisation plus a topic strategy and editorial plan for the coming months.
- Multiple service components combined
- Individual prioritisation
- Ongoing coordination
Ongoing sparring
For executives and business owners who want to keep developing their positioning continuously.
- Monthly sessions
- Editorial reviews
- Contact person on call
B2B career & applications.
For business owners, self-employed professionals and executives who want to position themselves visibly and professionally. For example during repositioning, in succession, or while building a personal brand on LinkedIn.
Who is this for?
Business owners, self-employed professionals and executives in a business context, for example during repositioning, in succession, or while building a personal brand on LinkedIn.
What is it about?
Visibility and a professional external presence. On LinkedIn, in application documents, or in personal positioning within a business environment.
What clients want to know beforehand.
No. I deliver the positioning, the topic strategy and the editorial plan. The actual writing deliberately stays with you, so your voice stays authentic.
No. Guaranteed reach or leads aren't credible and aren't promised here. The goal is a clear, sustainable positioning.
That depends on where your profile stands today and how far we take it. Which is why there are no flat prices here. After the initial conversation, you'll get a written quote with scope of work and price.
Yes, as an additional service for business owners, self-employed professionals and executives in a business context (see above). It's not general career coaching for all professions.
Ongoing ghostwriting, daily content creation and community management aren't part of the offer.
Usually a few weeks, including two rounds of revisions. We set the specific timeframe in the quote.
The focus is on real positioning built from leadership experience, not on pure reach optimisation or mass content production.
Complementary areas.
Let's talk about your positioning.
There's no obligation attached. I'll look at your profile and tell you honestly where you stand.
Clarify your positioning